Scent Science

There are contexts where scent marketing delivers measurable, compounding returns. There are also contexts where it adds cost without adding proportionate value. This article helps you work out which side of that line your business sits on.

Scent marketing is the strategic use of fragrance within a commercial environment to influence how customers feel, behave and remember a brand. Done properly, scent marketing is a deliberate, designed discipline — as considered as your brand's visual identity or your staff's service standards.