Scent Science

Think about the last time you walked into a space and felt something shift. A calm you could not explain, a sudden sense of welcome, a feeling that this place was different. Chances are, you were experiencing scent marketing at work. What Scent Marketing Actually Is Scent marketing is the strategic use of fragrance within a commercial environment to influence how customers feel, behave and remember a brand. It is not the same as using reed diffusers, an aromatherapy set or bu